To: Jeroen van der Veer, Chief Executive, Royal Dutch Shell
From: A. Businessperson
Date: 13th February 2006
Subject: Review and evaluation of Shell’s strategies
This report considers the current strategies of Shell (name used by convention to refer to Royal Dutch Shell) and evaluates their success.
The current strategy at Shell is focused on three core issues (Shell 2004a):
The Boston Consulting Group (BCG) matrix helps analyse the portfolio according to market share and level of investment (see over).
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Source: ChinaStones - http://china-stones.info/free-essays/business/shell-business-strategies-essay.php
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