Strategic Choices of Coca-Cola

The Coca-Cola is a foremost manufacturer, allocator and marketer of Non-alcoholic beverage concentrates and syrups all over the globe. The company operates in the world with more than 400 brands that postulates diet and light beverages, waters, juice drinks, teas, coffees, energy and sports drinks (Strategic Analysis: Coca Cola, 2009). The Coca-Cola works in more than 200 countries where it adopts diverse strategic options at its business functional and corporate levels (Strategic Management Issues of Coca-Cola Company, 2009).

Coca-Cola accompanies related diversification strategy that enables it in functioning in various different but essentially related businesses. With its strategic choice of related diversification the company depends less on an individual product which renders it with an advantage of becoming less susceptible to competitive or economic threats (Strategic Management Issues of Coca-Cola Company, 2009). Other strategic choices adopted by the Coca-Cola include its following strategies:

    � Marketing Strategies
    � R&D Strategies
    � System Strategies
    � Reward System Strategies
    � Financial Strategies
    � Operational Strategies

Strategic Choices of Pepsi

The Pepsi Co was established in 1965 with the merger of Pepsi-Cola and Frito-Lay, It is one of the firmest beverage and suitable food companies all over the world. In the first place it was started in 1898 and it became the primary branded soft drink throughout the world. Their brands are available in more than 200 countries. This company makes use of different strategic choices for its different states operations along with a concise mission statement (PEPSI: Growth, Balance, and a World of Fun, 2007). All of its strategic choices work on its operating principles which are as follows:

    1. Drive local market success
    2. Act Now, Do it today, Get Results.
    3. Set Aims, Keep Score, Win.
    4. Regard Each other.

Another corporate strategic choice adopted by Pepsi is of expansion strategy as from the time of its inception, it is continuing to make expansion into developing markets even as asserting its position in U.S. Pepsi Co works as a client centric company, that focuses on its consumers more than any thing else (PEPSI: Growth, Balance, and a World of Fun, 2007). It always operates with a belief to transform its portfolio of products so that consumer needs can be fulfilled.


PEPSI: Growth, Balance, and a World of Fun. (2007, May). Retrieved September 11, 2009, from

Strategic Analysis: Coca Cola. (2009, August). Retrieved September 11, 2009,

Strategic Management Issues of Coca-Cola Company. (2009). Retrieved September 11, 2009, from

Source: ChinaStones -

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